Ben Kemp's Articles
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A Rose By Any Other Name May Smell as Sweet - But Do YOUR File Names Stink?
File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons. 1st, when one of your pages shows up within Search Engine Page Results, the URL can entice a visitor to click the link and visit your site. 2nd, when search engine spiders are trying to figure out what your site is about, giving them keywords in file names makes a difference.
Google Supplemental Results Index - aka - The Other Crap We Found
Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them.
How to Market Your Blog for Optimal SEO Gains
Ok, so you've created your nice shiny new blog, and you've been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)... whats next?
Multiple Domain Name Penalty
If you own a web site AND you have multiple domain names registered, you might want to read this with your full attention.
How to Add Your Blogs RSS Feed to Your HTML Site
One of the advantages touted by blog proponents is the ability to use your blog (and/or other blogs) to automatically add "fresh" content to your site. Here is one way to do it.
Outsourcing SEO - Web Designers Take Note!
Web design and SEO are different disciplines, but offer synergies and opportunities for strategic alliances...
Blog Search Engine Optimisation
Attention to detail in Blog posting generation and publishing, plus Search Engine Optimisation finesse on the page production, will deliver dramatic improvements to blog traffic and ensure that visitors get exactly what they were seeking due to the resulting accuracy of your content cataloguing.
Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS).
Location, Location, Location - Is Your Site Located Where Your Customers Are?
The importance of your web servers physical location to your site rankings, traffic and consequent success.
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