Home Business Articles - Marketing Articles
February 14th, 2010 at 6:42 am
Posted in Article Submissions

Introduction

When a woman (or man for that matter) gets married it is the most important day of their life . A great deal of time, effort and money is spent on making it the most perfect and memorable day so naturally everyone wants to look their best. Women hope to be at the peak of their looks and fitness. In biological terms it is a message to say a woman is in perfect condition to bear beautiful, healthy children for her mate. Most women go to amazing lengths to be the best they can be. Some lose pounds in weight; others spend lots of pounds on hair do’s and facials, not to mention the financial outlay on the dress. Just as important is the lingerie as this usually plays the supporting role. Much more attention is now given to the wedding lingerie for this important day.

Choosing the Perfect Bridal Lingerie

What to wear under your wedding dress? Whatever dress design you have chosen for your big day, having gorgeous bridal lingerie with the right balance between comfort, control, and sexiness is vitally important. Although it may not be much talked about it is essential to ensure the underwear is selected to provide the best possible outline and support to enhance your wedding dress. One person I know had the most beautiful slim line dress however because she was so slim she did not have enough bosom to fill the boned top. Altering the dress would have spoiled the line and proportion so she chose to wear a liquid filled bra which filled it out nicely and made all the difference. Ensuring the bride wears the correct undergarments will enhance the outline of that perfect wedding dress

Lingerie for the Wedding Night

As well as the undergarments for the wedding day, there is the consideration of the wedding night apparel. A special wedding night only happens once, so no matter what your body shape and size, choosing sexy lingerie can really make your honeymoon sizzle.

There is no one right answer to what you choose for your wedding night. You may feel self conscious about a certain part of your body and prefer to cover up. Lingerie is often a long term investment, so a selection of colours may appeal, but for the actual wedding night, white, ivory, or a soft light pink is a nice touch. If you have bought a special piece of lingerie for your wedding night you might want to let him use the bathroom first, or take a moment for yourself after returning to the hotel, so that you can take your time to put on your new sexy lingerie. You can then make your grand entrance and appreciate the look on your husband’s face. Of course you might decide not to bother at all and to simply peel off your dress in front of your new husband to reveal a garter belt. The main thing is that you feel good in whatever you wear, or are not, wearing.

What about Plus Size Lingerie?

Most lingerie shops and online suppliers stock a extensive range of regular and plus sizes which are very flattering. Oprah’s comment on plus sizes was ‘don’t worry, your new husband already loves your body and will certainly enjoy it accented by sexy silk and lace’.

Choosing the right bridal underwear is essential for the perfect look on the day.

History of Bridal Lingerie

Years ago young women would start putting away items in their bottom drawer in readiness for the day they got married. Once there was a prospective husband in sight they would spend the evenings sewing their trousseau in preparation for their wedding day and life as a new wife. Rich families would have the trousseau made for them with going away outfits and underwear and nightwear to last for many years. That way the new husband did not have to lay out money for his wife’s clothes for some time. Less well off families made these garments themselves and would make petticoats, bloomers and bust supports all sewn by hand. I remember my grandmother using a stitch known as shell stitch to hem petticoats giving them an pleasing scalloped edge.

The word trousseau suggests mostly underwear and nightwear for the bride although outer wear was also part of the itinerary. An article from the New York Times 1912 outlines a guide to ‘The Lingerie for the Summer Bride’. It states that ‘no wardrobe is so fascinating to gather and plan for as the trousseau’ It suggests that a dozen of all undergarments are required but if necessary 8 pairs of drawers (knickers to you and me) were sufficient, except for petticoats where six would be enough. It advises not to have too many clothes because the fashions might alter in six months and your garments would be outmoded. It says it is better to have a few good quality gowns rather than many cheaper ones. Although cheaper underwear would be acceptable as the cut would be just as good as for the more expensive items. To complete the bridal trousseau it was essential to have a negligee for the wedding night and the article advises two for the honeymoon.

For the respectable woman it was important to wear the correct clothes for different occasions. It seemed you were what you wore and your status in society was judged by your clothes. The richer you were the more elaborate and expensive the costumes. Naturally to be correctly dressed you would also have the appropriate lingerie to wear underneath. However the regular lingerie women wore on a daily basis would be the same on their wedding day, except that it would usually be new. No self respecting woman would go out without wearing the correct clothing, and even when I was young my mother would never go out without wearing her smart clothes.

Even today there are some women who put on clean underwear to go out because of the traditions and how were raised. People would wear their old underwear around the house because it usually had holes in. The explanation for putting on their best underwear was, that if they had an accident they would not be shamed if they were seen wearing old underwear. Obviously this is a very outmoded idea now because clothes are so much cheaper and readily available than they used to be with the result that very few people need to ever wear worn out underwear.

Do you know that old saying: - Something old, something new, something borrowed, something blue? It is interesting how these old sayings are handed down and we still pay homage to them when the time comes. When I got married I was well supplied with the borrowed as I had borrowed both the dress and the veil from different people. My satin shoes were old having been worn for formal dances and I had a blue bow on my underskirt. My main problem was having anything new so in the end I bought some lingerie to wear on the day.

The bride may want her wedding lingerie to look sexy as well as serve its purpose throughout the big day.

The Bridal Shower

The Bridal Showers is a relatively new idea in Britain although it is common in the States. It is believed to have begun in Holland when a young couple who did not have a dowry were given gifts from the people of the town instead. This also suggests the beginning of the custom of giving gifts when people get married, as dowries are not common place in our western culture.

The bridal shower term may have arisen from a particular party where one of the guests opened an umbrella full of gifts over the head of the bride to be. Hence the term ‘Shower’. Bridal showers have different themes and one is the lingerie bridal shower which is traditionally an all female event. A lingerie party involves more romantic gifts than the usual bridal shower. These parties are a great way to give personal gifts that are just for the bride herself or to share with her soon to be husband. The chief bridesmaid or matron, of honour is generally the initiator and hostess of the lingerie bridal shower. It is her job to invite the female friends and any family of the bride that would relish the party and then each guest brings a gift of lingerie.

Lingerie for Men

So far our focus has been on women’s Lingerie but in today’s more affluent society, even though there is a credit crunch, men are increasingly conscious of their underwear and how their bodies look in it. In the past men mostly did physical work so without any thought on their part, they developed strong muscular bodies when they were in their prime of life, particularly in the farming community where there was plenty to eat. However today men mostly have inactive jobs and need to go to the gym and exercise etc to develop the muscle they desire. To go with their awareness of developing their physique men are now more concerned with the style of their underwear.

It is interesting how fashions seem to go full circle. Many years ago men wore Long-Johns in the cold weather especially when they were working out of doors, now they have become stylish thermal underwear for sports activities. Also when I was young I remember my father wearing boxer type underwear. Then 20 years later Y fronts were the rage and there were the jokes about John Major wearing his Y fronts on the outside. In fact there was a serialised cartoon in the Guardian featuring John Major with his underpants on the outside. Then 20 years on again boxer shorts are back in vogue with a designer label. Even the latest brief boxer shorts do not look much different from the original version of the Y fronts, but they still call them boxers. And I won’t go into thongs and other specialist items of male underwear!

So be assured that lingerie is not just a subject for women, men also make it, design it, and buy it. Women aren’t the only ones who can wear something sexy on their wedding night so having bought all your own new underwear for your special day, how about kitting out your fiancée with some distinctive new men’s underwear as well? Men like designer underwear too and may also enjoy some silky new boxers or a robe to wear around the hotel room.

There is currently a big trend in mens underwear towards designer boxer shorts.

Evolution of Lingerie

At one time the wearing of underwear was exclusively a masculine prerogative. Between 1830 and 1914 women relied on several layers of fabric under the dress and long skirts to cover themselves. The corset from earliest times was intended to create a body shape that disguised the natural form but over time it evolved to accentuate the bust and reduce the size of the waist.

Lingerie originally came into being for the purpose of covering the body for modesty and for personal hygiene. In the beginning these undergarments were designed all in one piece and were not exactly what we would consider sexy. But, with a little help from the French, the revolution in women’s underwear evolved as a sexy and deadly weapon when the revealing two pieces lingerie was introduced. From 1914 the Taly bodice came into being which consisted of silk fabric that surrounded the breasts for support, and we know it today as the bra. During this period women were socially empowered in conjunction with their release from the corset.

Between 1910 and 1919 Isadora Duncan the dancer deeply affected lingerie fashion, by leaving off corsets to free the body for full movement of the dance. During the period between the 30’s and 50’s there was little sensual interest for underclothes; they were conservative and practical. This was probably because this period was just after the depression and then during, and just after the Second World War. It was a time of hardship and there were shortages of fabric, food and money, to such an extent that rationing was introduced in the early forties.

During the 60’s the “hippie movement” generated a breakthrough attitude towards lingerie. Women were encouraged to burn their bra’s and allow their bodies to be free of constraint of any kind. However since the 80’s, lingerie has become a desired fashion statement helped by the sexual icons of the time such as Madonna. Ann Summers lingerie with her sales parties became the designer underwear to have. At the present time women choose with equal attention their undergarments and sometimes with more emphasis than the outer clothes.

The evolution of lingerie follows or maybe leads the changes in the standing of woman. From being the victims of attacks and violations with no rights of their own (and no underwear), women have developed into what we know today. The modern woman is confident and strong and comfortable with her own power. Lingerie has become a sociological phenomenon demonstrating the authentic self of a woman and with that women have multiplied their spending on sexy lingerie and undergarments.

Conclusion

So whatever your preferences, a woman likes to spend time getting her bridal lingerie right. It has always been a time of female sharing and intimacy of what to wear and how to be on the wedding night. These days of course couples often live together before marriage sometimes for many years, so the old mixture of secrecy and excitement and even fear have all but disappeared. However the wedding day and wedding night are still special times and undressing to reveal your underwear has its place. Choosing something different, more exotic or titillating will help make the event memorable and something special to be treasured in the years to come.


February 14th, 2010 at 6:41 am
Posted in Article Submissions

Introduction

In today’s business world we are familiar with seeing women in senior and managerial roles, but being a woman in business brings whole new elements into play in the terms of values and attitudes in the business world. If you were to ask men if they regard women in business as equal most of them would probably concur that they do. If you ask women in business if they feel equal to the men, I think you will find they do not. A common reaction amongst men is that they do not feel comfortable working for a woman boss, although some men say they do not mind.

Although there have been a great many advances since the days of my mother who was not expected to work once she had children, women have still not reached the level of equality you would expect in this day and age. During the sixties, seventies and eighties there was a huge shift from the down trodden woman who was kept by their husband, to the independent woman of today who can fend for herself. But somewhere along the line I feel we have lost something that is of value and that there is still some way to go to get the balance right. Studies have shown that women in business in many cases still receive less pay than men for the same work in spite of the legislation introducing equal pay.

Historical Attitudes

When I was young my mother stayed at home and looked after the children while my father was the bread winner. In those days young women who did work were expected to leave their jobs once they got married. It was seen as a slight on the man if he could not afford to support his wife. It did not matter how poor you were the woman still did not go out to work and she was expected to manage on the wages the husband brought home. In fact my parents got married and moved in with my grandmother because her husband had just died and she had lost her income. This way my dad took on the support of both women although my grandmother did some work, helping out two or three days a week for my uncle who was a butcher.

My paternal grandmother who was also widowed however was a natural business woman. She used to have a ‘pack’ of clothes, mostly underwear which she took around the local area to sell and the customers paid the cost of their purchases off weekly. Her business was a cross between door to door selling and a clothing catalogue. She had an instinct for business but lived out of her time so she only ever made a pittance compared with the opportunities of today. Years ago women were not expected to be business orientated, so any natural talent they may have had in that direction would have been neglected or suppressed.

Responsibilities in the Home

During the early years of my childhood the roles of men and women were clearly defined. The woman had the responsibility of looking after the family, children, husband and any other relatives who lived with them and the man was responsible for providing the money to feed, clothe and house everyone. It did not matter how little money the man earned the wife had to manage on it. In other words cut their coat according to the cloth.

We were fortunate because although my father was a builder and therefore earned a great deal less than the miners in the mining village where we lived, my mother and grandmother were very clever. They made nearly all our clothes, baked and grew fruit and vegetables so although that did not earn us actual money it did however mean that they saved money and we had things we would not have had if we had to buy them. My mother was clever at managing the money such that people had no idea how poor we really were as we always looked decent (In Wales it’s called being ‘Tidy’) and had enough to eat.

It seems that for many women, things have come in a kind of full circle through the application of technology and the return of cottage industry styles of business, where a woman can work from home running her own online business whilst still being able to care for her family and home.

One of the easiest ways in which a woman can work more flexible hours is by doing freelance work. When you are freelance you can more or less pick and choose the work you do, and when you do it. Carrying out freelance work time and again involves linking together with others who have additional capabilities in order to complete an important commitment, and in addition more recently a lot of stay at home mums have now converted their very own home netbook straight into a fabulous booming commercial enterprise, by making use of website pages for example , www.peopleperhour.com .

Today’s computer oriented world is much more suited to the employment of women than years ago when work that required manual labour was too heavy for women. Even today in some industries, such as the building trade you will not find many women doing the actual manual work, although I bet there are some! Yes they do work in the trade but usually as administrators, organising the projects, managing the finances and arranging planning permission from the councils.

In other jobs such as catering, nursing and teaching there is still a majority of women in these roles. However I have noticed, while spending quite a lot of time in hospitals lately, that there seem to be about an equal number of women doctors as men.

Having Children

During the sixties with Germaine Greer, burning bra’s and free love a change of attitude was generated. Then various recessions and higher expectations of standard of living saw more women going out to work to afford the luxuries of life. When my children were small, I stayed at home with them and did the things my mother did while my husband was the bread winner.

It worked well for us but at that time I would read magazines that made me feel I could not be fulfilled as a woman unless I was holding down a full time job or career at the same time. We ‘read about’ the modern man who was able to look after children and do housework (Although I didn’t see much evidence of it!) so that there was more equality and the woman worked to share the burden of earning a living. In this new world the main problem to overcome was that men could not physically have the children so a woman would have to lose ground on the career ladder if she wanted to have a child. The dilemma of having children and working will continue to vex both men and women in a future dedicated to equality for both sexes.

At the end of the day women are still expected to reproduce as well as hold down a full time job. A woman can have maternity leave and take six weeks off after giving birth, but any mother knows that it is a enormous emotional wrench to leave your six week old baby in the care of someone else while you pick up your career again. Friends I know who have been the main breadwinners and still have had children, have ended up having sick leave for stress and depression after the birth taking as much as six months to a year off. I find this interesting because to me this is about the time you need to have with your baby before you can even thinking about doing anything else.

During the eighties and nineties women were challenging men in their top jobs and often giving up the idea of children to become like men. Margaret Thatcher was one but she was of no help to the cause of women at the time of her premiership, I guess because it was too hard won. I however started my own career about this time. My children were becoming teenagers and I spent some time deciding what I could and wanted to do and gradually started my own business career offering training in Assertiveness and interpersonal skills to businesses people. During the eighties and nineties I worked freelance visiting many different companies when running training programmes.

One local mother I know has recently had a lot of success by creating a business where she builds her own websites. These websites are unique however, in that she does not have to stock products to sell, she does not have to deal with any customers, she does not have to work at any specific times, or at all if she doesn’t want to, and the business earns money 24 hours a day! Working from home, especially work with a computer, can allow mothers to be there for their children at the same time generate a useful income to support the family’s needs

The lady has made a business out of finding search phrases such as ‘plumbing apprenticeships‘ which usually don’t have much competition and marketing them in the search engines online.

Old Attitudes Die Hard

During my career as a freelance trainer, working in different companies, I encountered many different situations. Being a woman in business which is dominated by men it was a tough call. Sometimes when I entered the office of the person interviewing me, the senior manager would start ruffling his papers on his desk as though to say “Look how busy and important I am”. Occasionally when I met up with senior managers whose desks were free of papers they would be the ones who had a clear idea of what they wanted and whether or not I would be able to provide the service they required. As I have a male sounding name clients were sometimes taken aback when they discovered I was the course leader and even more so when I worked with a friend and colleague who also had a male sounding name.

Inequality

As the work I did inevitably focused on the problems people suffered in dealing with colleagues I had a wonderful snapshot of the difficulties and challenges that existed within a firm. In a group of twelve middle managers there would generally be two or three women and they would be head and shoulders above the men in terms of abilities because they had to work a lot harder to reach the same level. At the same time they had to deal with sexist comments, sexual harassment and put downs as the men attempted to try and feel superior to them.When running my training programmes some of the male delegates would try to find ways of deskilling me so they could be top dog of the day. They rarely succeeded.

Recently I saw a programme about race discrimination and one of the points made during the documentary was that the majority group, ie the white people, did not see there was a problem with race issues although the black people experienced discrimination in many subtle ways. The key issue was that the group with the power are usually oblivious to the problem, only those without the power experience the disadvantage. So if you are a black woman in business you may find you are doubly disadvantaged, even in today’s supposed advanced world.

During the nineties there was a new organisation started by a woman for women. The MD was so disillusioned about attitudes to women in business that she left and set up her own accountancy company. She employed women who wanted the flexibility of having a career as well as bringing up a family and organised it so that they had flexible working hours, time off for maternity leave and part time work without losing out on the career path. It became very successful and could be seen as a model for other companies to follow.

In our website design business we still find that quite often the men who we meet with appear surprised or disappointed that the consultant who appears is a woman because paradoxically most of our telesales staff who book the appointments are men!

Women working in the computer industry may find it has the benefits of flexibility to fit in with child care and the possibility of working from home some of the time. In the more recent years it has been stated that many career minded women have given up applying for the top jobs because they find the demands on their time will not allow them to have any home life with their children. Instead they are choosing jobs with less responsibility so that they can leave the work behind when they go home. In recent years the terms ‘battle’ ‘war’ ‘fighting’ have been used to describe the competitive situation between rival companies. The terminology is indicative of a male approach and seems to eliminate the possibility of co-operation, negotiation and support.

My own Experience

When I was trying to set up a new business with a male colleague of mine, during the meetings he would say he would go and visit an MD of a certain organisation. I was amazed because I knew from experience that getting in to see an MD was not always easy, but he had no doubts that he would be able to get an appointment to discuss our work. Having said that he never did do any sales pitches and the company never got off the ground. What really struck me though, was that as a man his assumptions and expectations were very different from mine.

Conclusion

I am sure you have heard the saying that ‘behind every great man there is a good woman’. And I believe that is still true in companies today. When visiting lots of different companies as I did, it becomes obvious that there was always the highly organised woman looking after the everyday running of the MD’s or senior manager’s life.

I did find occasionally some men doing that role but the majority were women. The men seemed to spend most of their time in meetings making strategic decisions while the women got on with making sure the cogs kept turning and things got done. It seemed to me the women were the unsung heroes so that the men could maintain their sense of importance and status. I think it is up to the women to challenge the status quo and make sure they are truly recognised and respected for their talents and abilities in all areas of their life, both at home and at work.


February 14th, 2010 at 6:40 am
Posted in Article Submissions

4 Camera Surveillance System for Security

Surveillance cameras are much easier these days with all the advances in wireless technology. In years past the set up was difficult with all the wiring and the amount of technical know how needed to configure them. Modern wireless camera systems let you put up the camera with basic tools, plug in the base unit and your done.

This system has a 700 foot range from the base receiver and can been viewed on your PC. A simple USB connection plug is all it takes to complete the surveillance of your home or business. The Internet allows all 4 cameras to be viewed remotely from the office or any place you happen to be with a computer.

Cameras are motion activated and record in a DVR format directly to your PCs hard drive. Recording can be set for continuous recording or a pre-set scheduled recording time. Using a scheduled time allows for the recording of known events plus uses less storage space on your hard drive.

Got a concern over a neighbor? Point a surveillance camera to veiw a problem area and have video proof to show the police or court when the time comes for action. Do you want to check in on loved ones? Whether its your children or your animals you’ll have the ability.

The possibilities are endless with a security surveillance camera system and the cost is reasonable. Go to Rusway Security Camera Systems the Brickhouse information resource site.

Wireless Camera System 4 Quad System with remote view

Web Marketing