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Fast food is something that’s very appealing to most Americans. Although some people do enjoy cooking, it’s often seen as a hassle to make your own food. So what are the major fast food chains around the world? Well, the biggest one without a doubt is McDonald’s. I read recently that the logo of McDonald’s (with the two golden arches) is more globally recognized than the christian cross. McDonald’s normally used to provide high-fat foods that were potentially damaging to your health, and they got a lot of bad publicity for this, especially after the hit documentary “Supersize Me” came out. Now, however, they have quite a few healthy options.

McDonald’s main competitor is Burger King. In Australia and some other countries, Burger King is known as Hungry Jacks. Burger King has in fact been very similar to McDonald’s for a long time. The battle between Burger King and McDonald’s is really like Coke and Pepsi. Like McDonald’s, Burger King has redisigned their menu in the last decade to include more healthy options, since many American’s are definitely more health conscious now. Indirect compeitors (such as Subway) have already offered really healthy food, and it’s very important to offer healthy food in order to survive now in the fast food industry.

Another fast food competitor is KFC, known as Kentucky Fried Chicken (the name comes because they are based in Kentucky). They are of course more focused on chicken than McDonald’s and Burger King, but their food is still quite similar. It’s hard to say exactly how well they are doing now.

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